Digital Nerd

Tuesday, May 17, 2005

Xbox 360 Internet leaks + hype = product sales and a clever marketing strategy

Does anybody remember the launch of the first Xbox? Does anybody remember the same level of leaked information and rumours etc surrounding that product release? If I did not know any better I would say Microsoft has saved quite a few million $$ of advertising money by people leaking information on the Xbox 360 (probably saved enough to give me a free Xbox 360)! I wonder how many pre orders for the new Xbox this actually secures (if it could be measured). Or is this now part of the pre product release phase and marketing strategy which we all helped execute :)

Anyway here is a snippet from over 5 years ago about the launch of the first Xbox. It would be interesting to find out whether the stats below were on the money or not!

Microsoft Xbox Ships in November With Games Galore

More than half a million units and up to 20 games scheduled to be available at launch.

It's going to be an Xbox holiday season. At least that's Microsoft's plan--November 8th 2001 is the scheduled launch date of its much-hyped, much-anticipated game console, with a selling price of $299.

Microsoft expects to launch 15 to 20 games that same day, from its in-house developers as well as partners, says Robbie Bach, Microsoft's chief Xbox officer. In all, designers are working on more than 80 games for the console, he says. The company made its announcement here today before the start of E3, the video gaming industry's largest conference.

Not only is Microsoft planning to ship its box well before the holidays, the company intends to supply enough to meet initial demand. Microsoft expects to ship 600,000 to 800,000 units by the November 8 North America launch. That's 50 percent more units than Sony shipped of the PlayStation 2 for its launch, he says. Sony continues to have problems meeting demand for the PlayStation. Microsoft targets release of 1 to 1.5 million units through the holiday season, Bach says.

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