Digital Nerd

Thursday, June 30, 2005

Xbox Might Be Let Off The Leash

Via CBS:
Microsoft is considering offering software for the Xbox to outside companies, the U.S. software company said, in an apparent bid to boost the popularity of the video-game console in its competition with Sony Corp.'s PlayStation machines. The comments from Microsoft Corp.

Chairman Bill Gates were reported in Thursday's editions of Japan's top business daily, Nihon Keizai Shimbun. Microsoft Japan spokesman Kazushi Okabe confirmed the report, but said it's just one of the options the company is mulling, and no decision has been made. Gates hasn't offered specifics about the kind of software or which companies would be involved. He also hasn't said whether the arrangement will involve manufacturers making products other than game machines, such as digital consumer electronics gadgets that combine PC functions with home appliances.

The arrangements being considered are similar to those that Microsoft has employed in the past by working with other companies, including Japanese electronics makers, to install its Windows operating system in personal computers, Okabe said. It's unclear whether such gadgets will carry the Xbox brand name or some other name, and whether the software that may become available to outsiders will be Xbox or Xbox 360. Microsoft plans to start selling its next-generation game machine Xbox 360 later this year while Sony plans to introduce the PlayStation 3 next spring.

The Redmond, Washington-based firm hopes the head start will cut into Sony's lead in the market, and has been trying to appeal to Japanese consumers by attracting top Japanese designers to create games for Xbox 360. Sony's PlayStation 2 controls more than half the world's video game market, while Xbox and Nintendo Co.'s GameCube split the rest.

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